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International Summit

SPORTS MANAGEMENT

LATAM

September 18th

¡A FREE event with great world leaders of the sports industry!

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A full day to learn from renowned experts from
Germany, Argentina, Chile, Colombia, Spain, United States, Mexico and Poland
the latest developments and best practices in this discipline

SPEAKERS*

(With Translation)

Neal Pilson

President of Pilson Communications and Former President of CBS Sports. Professor of the Master in Sports Management at Columbia University

Paola Kuri (La Wera Kuri)

Creator of # FutSinGénero and Leader Spokesperson for Equality in Sports

Tony Ponturo

CEO of Ponturo Management Group and Former Vice President of Global Media Sports at Anheuser-Busch

Andrés Fassi

President Club Atlético Talleres and Vice President Grupo Pachuca

Emilio García Duarte

Marketing Director for NBA LATAM

Heidi Pellerano

Chief Commercial Officer en Concacaf

Marco Caicedo

President Asociación Deportivo Cali

Tomás de Cos

Director of Strategy, Distribution and International Expansion at Diario AS

Scott Rosner

Academic Director of the Master in Sports Management at Columbia University

Eduardo Hernández

Founder & President of Promofut

Laurajean Holmgren

Academic Deputy Director of the Master in Sports Management at Columbia University

Michael Roth

Director of Partnerships for the Americas at FC Bayern Munich

Alejandro Gershberg

Marketing Director at Corona (ABInBev)

Michael Neuman

Founder and Vice President of Scout Sports and Entertainment. Professor of the Master in Sports Management at Columbia University

Sarah Castro

Director of Diario AS in Colombia

Juan Diego García

Director for LATAM at LVP (Professional Video Game League)

Alejandro Gómez A.

Director of Diario AS in Mexico and USA LATAM

Klaudia Bermudez-Key

General Manager of WWE Latin America

Nicolás Borrero

Marketing Director of the Asosiación Deportivo Cali

Mario Brisso Alvarez

Director of Diario AS in Chile

Julien Piwowar

Responsible of Innovative Projects at Real Madrid Next

* Subject to eventual adjustments

Program*

(GMT -5: 7:30 AM to 5:30 PM Time Bogotá, México City, Lima, Quito)

WELCOME TO PARTICIPANTS

7:20 am – 7:30 am

THE HUB OF INNOVATIVE TECHNOLOGIES IN THE SPORTS INDUSTRY: REAL MADRID NEXT´S SUCCESS CASE

7:30 am – 8:00 am

Julien Piwowar: Responsible of Innovative Projects at Real Madrid Next

Break & Sponsors

RUSSIA 2018: THE CORONA SUCCESS STORY.
A 360 CAMPAIGN THAT INSPIRED A COUNTRY
#LaSuerteNoJuega

8:10 am – 8:40 am

Alejandro Gershberg: Marketing Director at Corona (ABInBev)

Break & Sponsors

SPONSORSHIP IN SPORTS: LET’S START FROM UNDERSTANDING THE CONSUMER, HOW TO ANALYZE SPONSORSHIP OPPORTUNITIES, QUANTIFY THEIR RESULTS AND MAXIMIZE THEIR IMPACT

8:50 am – 9:20 am

Tony Ponturo: CEO of Ponturo Management Group and Former Vice President of Global Media Sports at Anheuser-Busch

Break & Sponsors

DIARIO AS: LEARNING ON THE WAY TO LEADERSHIP IN SPORTS MEDIA IN LATAM

9:30 am – 10:10 am

Tomas de Cos: Director of Strategy, Distribution and International Expansion at Diario AS
Sarah Castro: Director of Diario AS in Colombia
Mario Brisso: Director of Diario AS in Chile
Alejandro Gómez: Director of Diario AS in Mexico and USA LATAM

Break & Sponsors

DREAMS, MANAGEMENT AND DEVELOPMENT OF FOOTBALL:
SUCCESS STORY OF CLUB ATLÉTICO TALLERES

10:20 am – 10:50 am

Andrés Fassi: President Club Atlético Talleres and Vice President Grupo Pachuca

Break & Sponsors

INTERNATIONALIZING A BRAND:
FC BAYERN MUNICH SUCCESS STORY IN LATAM

11:00 am – 11:30 am

Michael Roth: Director of Partnerships for the Americas at FC Bayern Munich

Break & Sponsors

GOING INTO eSPORTS IN LATAM

11:40 am – 12:10 pm

Juan Diego Garcia Squetino: Director for LATAM at LVP (Professional Video Game League)

Lunch and Sponsors

SPORT AS AN AGENT OF SOCIAL CHANGE: OPPORTUNITIES AND CHALLENGES OF WOMEN’S FOOTBALL

1:00 pm – 1:40 pm

Paola Kuri (La Wera Kuri): Creator of # FutSinGénero and Leader Spokesperson for Equality in Sports

Alejandro Gershberg: Marketing Director at Corona (ABInBev)

Break & Sponsors

THE ROLE OF MEDIA IN LEADING THE DEVELOPMENT OF THE GLOBAL SPORTS INDUSTRY

1:50 pm – 2:30 pm

Neal Pilson: President of Pilson Communications and Former President of CBS Sports. Professor of the Master in Sports Management at Columbia University

Michael Neuman: Founder and Vice President of Scout Sports and Entertainment. Professor of the Master in Sports Management at Columbia University

Heidi Pellerano: Chief Commercial Officer en Concacaf

Klaudia Bermudez-Key: General Manager of WWE Latin America

Break & Sponsors

DEPORTIVO CALI: SOCIAL STRATEGIES TO MAXIMIZE IMPACT & SPONSORSHIPS

2:40 pm – 3:10 pm

Marco Caicedo: President Asociación Deportivo Cali
Nicolás Borrero: Marketing Director of the Asosiación Deportivo Cali

Break & Sponsors

REPRESENTATION & PROMOTION
OF FOOTBALL PLAYERS

3:20 pm – 3:50 pm

Eduardo Hernández: Founder & President of Promofut

Break & Sponsors

HOW TO MAXIMIZE FAN ENGAGEMENT:
NBA SUCCESS STORY

4:00 pm – 4:30 pm

Emilio García Duarte: Marketing Director for NBA LATAM

Break & Sponsors

THE FUTURE OF BUSINESS IN THE SPORTS INDUSTRY IN LATAM AND THE WORLD

4:40 pm – 5:10 pm

Scott Rosner: Academic Director of the Master in Sports Management at Columbia University

Laurajean Holmgren: Academic Deputy Director of the Master in Sports Management at Columbia University

* Subject to eventual adjustments

Partners & Participating Brands

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Production Partner

Media Partner

Digital Partner

Participating Brands

Sponsorships Plans

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Sarah Castro

Politóloga de la Universidad Nacional de Colombia y especialista en Periodismo de la Universidad de los Andes con 14 años de experiencia en gestión de medios digitales. Desde hace 5 años directora del Diario AS Colombia y panelista de Caracol Radio. Febrero 2015 – Actualidad Diario AS Colombia. Bogotá, Colombia. Directora General. Caracol Radio | Carrusel Deportivo. Mayo 2013 – Febrero 2015 Caracol Radio. Bogotá, Colombia. Editora digital Deportes. Noviembre 2011– Mayo 2013 Terra Networks. São Paulo, Brasil. Editora Equipo Regional

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